So you want to know about the person behind the blog?
It is Bill Hunt – a very opinionated member of the digital marketing community.
Currently I am the President of Back Azimuth Consulting and work with clients to understand the voice of their consumer. I also try to keep up this blog, do public speaking, and the odd consulting project that does not conflict with my non-compete agreement.
Until recently have had a dual role as CEO of Global Strategies International and Director of Global Search Strategy for Ogilvy. As CEO, I was responsible for developing and executing GSI’s corporate strategy and global expansion while ensuring stellar results and client satisfaction for all clients. As the Global Search Strategist for Ogilvy, I was responsible for Ogilvy’s Search Marketing thought leadership and for developing global search marketing strategic roadmaps integrated into Ogilvy’s 360 Integrated Communications programs.
I am the co-author of the best selling book “Search Engine Marketing, Inc.” Driving Traffic to Your Companies Web Site from IBM Press now in it’s 2nd Edition. I also have monthly columns on global search marketing in Search Engine Land and Search Engine Watch.
I give back:
Bill is currently on the Board of Directors of the Search Engine Marketing Professional Organization SEMPO and is active in growing SEMPO’s international base of members.
I get around:
With my previous global role and a thirst for global exploration I tend to get around. For the past few years I averaged 250,000 to 300,000 flight miles a year hitting between 15 to 25 countries a year.
Little Known Fact:
I was in the US Marine Corps for 10 years.