Comments on: Centers of Excellence are Critical for Success in Search and Social Media http://whunt.com/centers-of-excellence-are-critical-for-success-in-search-and-social-media Digital Marketing commentary from a global marketing road warrior. Tue, 13 Jul 2010 18:13:42 +0000 hourly 1 http://wordpress.org/?v=abc By: Bill Hunt http://whunt.com/centers-of-excellence-are-critical-for-success-in-search-and-social-media/comment-page-1#comment-19709 Bill Hunt Tue, 25 Aug 2009 18:30:04 +0000 http://whunt.com/wordpress/?p=261#comment-19709 Thanks Andy - yes, the article slants to companies doing this internally. I agree if the company does not have the resources or structure to develop this sort of program internally the best option is to leverage your "Plugin CoE solution. Alternatively, they can develop their own under the guidance of a skilled agency like yours or Global Strategies. At GSI, we offered a CoE in a box solution through our knowledgebase and most of the point of view documents we put in place. However, over time it evolved as the programs grew and now the smae process is being leveraged for social media best practices. Thanks Andy – yes, the article slants to companies doing this internally. I agree if the company does not have the resources or structure to develop this sort of program internally the best option is to leverage your “Plugin CoE solution.

Alternatively, they can develop their own under the guidance of a skilled agency like yours or Global Strategies. At GSI, we offered a CoE in a box solution through our knowledgebase and most of the point of view documents we put in place. However, over time it evolved as the programs grew and now the smae process is being leveraged for social media best practices.

]]> By: Andy Atkins-Krueger http://whunt.com/centers-of-excellence-are-critical-for-success-in-search-and-social-media/comment-page-1#comment-19708 Andy Atkins-Krueger Tue, 25 Aug 2009 12:00:29 +0000 http://whunt.com/wordpress/?p=261#comment-19708 I agree with you Bill - although I believe your emphasis is much more on companies building internal Centres of Excellence. What I've been trying to do for more than a decade is to build an external CoE - working alongside typically a small global team or even, in some surprisingly large companies, a single Search Champion - as a sort of Plugin CoE. That's why we centralize and don't distribute our core knowledge or effort around locations. Maybe I should re-brand the business as 'Magic Bullet' :) By the way, where's the pic from? That looks like a Yorkshire wall where I live - though I know if I showed that to a farmer here they'd be a tad embarassed and want to go out and fix it :) I agree with you Bill – although I believe your emphasis is much more on companies building internal Centres of Excellence. What I’ve been trying to do for more than a decade is to build an external CoE – working alongside typically a small global team or even, in some surprisingly large companies, a single Search Champion – as a sort of Plugin CoE. That’s why we centralize and don’t distribute our core knowledge or effort around locations. Maybe I should re-brand the business as ‘Magic Bullet’ :)

By the way, where’s the pic from? That looks like a Yorkshire wall where I live – though I know if I showed that to a farmer here they’d be a tad embarassed and want to go out and fix it :)

]]> By: Klaus Johannes Rusch http://whunt.com/centers-of-excellence-are-critical-for-success-in-search-and-social-media/comment-page-1#comment-19641 Klaus Johannes Rusch Tue, 11 Aug 2009 22:30:17 +0000 http://whunt.com/wordpress/?p=261#comment-19641 Managing search and developing a social media presence have become sufficiently complex to warrant a dedicated group focusing on this, whether it comes in the form of a center of excellence or a loose group of search and social media evangelists. The main difference I see in social media adoption is the reach: where managing paid and organic search programs involved content owners and producers only, social media is for everyone and not limited to the classic Web teams. Managing search and developing a social media presence have become sufficiently complex to warrant a dedicated group focusing on this, whether it comes in the form of a center of excellence or a loose group of search and social media evangelists.

The main difference I see in social media adoption is the reach: where managing paid and organic search programs involved content owners and producers only, social media is for everyone and not limited to the classic Web teams.

]]> By: Bill Hunt http://whunt.com/centers-of-excellence-are-critical-for-success-in-search-and-social-media/comment-page-1#comment-19640 Bill Hunt Tue, 11 Aug 2009 22:29:27 +0000 http://whunt.com/wordpress/?p=261#comment-19640 Totally, it is a challenge to get them to do it but I find that those that on on their 4th or 5th agency are starting to want to have some continued value for the wider organization. I have not found a magic bullet (I wish) but find that a well articulated value proposition seems to be helping now of how they can simply share information. Totally, it is a challenge to get them to do it but I find that those that on on their 4th or 5th agency are starting to want to have some continued value for the wider organization.

I have not found a magic bullet (I wish) but find that a well articulated value proposition seems to be helping now of how they can simply share information.

]]> By: Ryan Beale http://whunt.com/centers-of-excellence-are-critical-for-success-in-search-and-social-media/comment-page-1#comment-19639 Ryan Beale Tue, 11 Aug 2009 22:20:33 +0000 http://whunt.com/wordpress/?p=261#comment-19639 Hi Bill, Interesting blog post. I completely agree that companies should have centers of excellence or some sort of workflow, collaboration methodologies for relaying the same message online and offline. (Shameless plug coming). My employer, WordStream, offers a keyword discovery and management workbench for marketers to collaborate and take action on real time keyword data for benefiting PPC, SEO and Social Media Marketing. WordStreams founder, Larry Kim is speaking on thursday at #sessj. Best, Ryan Hi Bill,

Interesting blog post. I completely agree that companies should have centers of excellence or some sort of workflow, collaboration methodologies for relaying the same message online and offline. (Shameless plug coming). My employer, WordStream, offers a keyword discovery and management workbench for marketers to collaborate and take action on real time keyword data for benefiting PPC, SEO and Social Media Marketing. WordStreams founder, Larry Kim is speaking on thursday at #sessj.

Best,

Ryan

]]> By: Mikkel deMib Svendsen http://whunt.com/centers-of-excellence-are-critical-for-success-in-search-and-social-media/comment-page-1#comment-19638 Mikkel deMib Svendsen Tue, 11 Aug 2009 22:16:45 +0000 http://whunt.com/wordpress/?p=261#comment-19638 You are spot on, Bill! Unfortunately I still find it hard to convince too many companies that they should make the investment it takes to build some sort of CoE. I expect though that more larger companies will go this way as they realize how valuable good SEO really is and how focused you need to be about it to get the right results. You are spot on, Bill!

Unfortunately I still find it hard to convince too many companies that they should make the investment it takes to build some sort of CoE.

I expect though that more larger companies will go this way as they realize how valuable good SEO really is and how focused you need to be about it to get the right results.

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