89% Uplift from Paid Search Clicks

November 15, 2011

Tweet Popular article republished from my Back Azimuth company blog. The above is the headline of a nice shinny object that Google is dangling in front of marketers. One that is being used out of context and I am sure has resulted in significant money being pissed away in paid search. Now, I am not […]

Read the full article →

New Venture Announcement – Voice of Consumer Data Management System

October 3, 2011

Tweet Hi again, it has been way to long since I updated this blog and has been for good reason. As a few of you know I have been heads down developing a system to data mine keyword and social media data. Yes, I know the subject name sucks – any suggestions? What seemed like […]

Read the full article →

Ineffeciency or Effeciency of US Postal Service

May 3, 2011

Tweet I mailed my taxes recently and sent them with delivery confirmation. I went online to get the confirmation and found that the one I sent to Hartford which is 2 towns or about 8 miles from my house took nearly twice as long as the same first class envelop going to Oregon. Note that […]

Read the full article →

Flight to Africa Rant #2 – Virgin Atlantic Missed Opportunity

March 16, 2011

Tweet In my previous post I mentioned I was researching flights. I had a buddy tell me he had flown Virgin Atlantic to the continent previously and suggested I check them out. So I went to “The Google” and entered “Virgin Atlantic to Nairobi” seemed like as simple and informative enough query. The results are […]

Read the full article →

Flight to Africa via Los Angeles – Possible Milage Run

March 16, 2011

Tweet I have been asked to keynote an event in Kenya in June. Was looking at some flight options and trusty United thought a good route would be for me to do the following: Fly from JFK in New York to Los Angeles Fly from Los Angeles back to the east cost to Newark (the […]

Read the full article →

Conflicting Ad Messages

March 16, 2011

Tweet Was on a blog today and saw the following conflicting ad messages – one warns against being the next JC Penny or Overstock and the other is pushing buying links… interesting.

Read the full article →

Interview – Key Points to Launching Global Web Site

March 8, 2011

Tweet I did the following interview with my good friend Anne Kennedy after the panel discussion with at SES London in London on February 22, 2011 with Andy Adkins Kruger. Anne has a great way of teasing out the relevant nuggets of information that recap the session.

Read the full article →

Interview with Exchange 4 Media – Delhi India

March 1, 2011

Tweet I did the following interview after the panel discussion organized by Exchange 4 Media with some of the top Indian Digital Marketers at ‘Digital 3.0: A Roundtable on Marketing Strategies in a Digital World’ in Delhi India on January 17, 2011. As you would expect, some of my comments were controversial – especially when […]

Read the full article →

Scolded for not writing

February 25, 2011

Tweet This week at at SES London I was scolded by a few people for not writing more frequently.  I will try to do better… I have been insanely busy on a few client products and the forthcoming “Voice of the Consumer Data Management System” brilliantly code named “VOCDMS” – may need to do some […]

Read the full article →

Continental Airlines Elite Access – Too elite

December 27, 2010

Tweet As usual, the family and I went on our year-end diving trip.  This time we went to the Dominican Republic.  Since United and Continental have merged we took advantage of the direct 4-hour flight from Newark.   In the past 10 years since I swore off Continental I have only flown them twice out of […]

Read the full article →