SEMPO Institute 25% off Holiday Discount

December 15, 2009

The SEMPO Institute is is offering a holiday gift to anyone who was hoping to get some extra search knowledge to start the new year. Get your SEMPO Institute Certificate of Completion and more SEO, PPC, and Social Media knowledge from the 37 industry experts who have written our courses. Now is the time.  Get [...]

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Will big brands be the death of social media?

October 30, 2009

I was prompted to write about an article in Advertising Age this morning about Unilever’s foray into Social Media in China.   This article highlights various social media campaigns that Unilever is running in Asia and specifically their product launch for Ponds Age Miracle cream. While I applaud Unilever for making the leap into Social Media [...]

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Integrating SEO into the Localization Workflow

October 26, 2009

My new article is up on Search Engine Land today about how to integrate your SEO efforts into the localization workflow.   SEO is often an after thought on many localized sites when there are huge scale and resource savings opportunities if it were a more holistic process.  Go check it out and let me know [...]

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Showing the love…

October 23, 2009

In today’s trying times it is critical to ensure you are showing the love to those clients you already have.  If they feel loved and you are providing undisputed value, convenience or performance it makes it hard for them to change.  The following are a few examples of how I did and did no feel [...]

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Will someone please sell me a desktop computer?

October 21, 2009

I went to three different stores on Sunday trying to purchase a desktop computer I can convert into a server.  I am trying to set up MS IIS Server so I can use their new IIS SEO Tool for few of my sites.  I am a fiercely loyal Mac owner and if this software worked [...]

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Cashing Out – 5 Steps to a Better Deal

October 21, 2009

Many of you know I sold my agency a few years ago and in June went into semi-retirement.  As I tell people this they often pepper me with a bunch of questions on how they can get in on that game.   The most frequently asked questions I have received over the past few months are: [...]

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Are you following up 100% of the time?

October 8, 2009

For a better part of this week I have been working on the lead generation and follow up management workflow for OC4.   One of the big lessons in my years of business is that you have to effectively manage your leads effectively or you will not fill your pipeline.   If that does not do it [...]

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TV advertising and effective targeting

October 6, 2009

I have always thought that media planners do a reasonably good job of geographical targeting for ads.   Now, I am not a big fan of 99% of the ads on TV and have two DVR’s to ensure my ad viewing is minimal.   The two ads I will mention below were not bad – they got [...]

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Check the full workflow of your system when adding something new

October 2, 2009

Last week I wrote about how Comcast did not sync with their systems to auto credit people for their free “loyalty movie” and I also encountered a similar problem with Hertz. These two events have shown me that people don’t always think through the potential problems that people could with their newly optioned offers or [...]

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Maximize Search Relevance to Attract, Engage and Retain Searchers

September 29, 2009

In a recent post I discussed how businesses should be leveraging Search Marketing techniques to intersect with existing searcher demand.   I firmly believe that when we understand the searcher’s intent, where a searcher is in the buying cycle or even understanding the type of search they are doing, advertisers can better intersect with the current [...]

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