Scolded for not writing

February 25, 2011

This week at at SES London I was scolded by a few people for not writing more frequently.  I will try to do better… I have been insanely busy on a few client products and the forthcoming “Voice of the Consumer Data Management System” brilliantly code named “VOCDMS” – may need to do some crowdsourcing [...]

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Continental Airlines Elite Access – Too elite

December 27, 2010

As usual, the family and I went on our year-end diving trip.  This time we went to the Dominican Republic.  Since United and Continental have merged we took advantage of the direct 4-hour flight from Newark.   In the past 10 years since I swore off Continental I have only flown them twice out of necessity.  [...]

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Social Rewards and the Awesome Sanyo Dual Camera

August 25, 2010

Last Thursday following the last day of SES San Francisco I attended a launch party for the brilliant new company Social Rewards started by Joe Morin and Mike Uesugi. I think they have a winner with this company since it effectively connects brands to consumers and leverages Word of Mouth to help spread the word [...]

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The Impact of Social Media on Search Marketing

August 16, 2010

Kate Maddox from B2B Magazine released a story today outlining key findings from a recently completed study on The Impact of Social Media on Search. This study was a collaboration between B2B Magazine and Business.com. I was not able to find the full story – once I do I will post a link. The survey [...]

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Incredible Shrinking Food Packages and Real Deals

August 16, 2010

My mini-rant of the week has to do with the ever shrinking pages and the manufactures that insist that this is what we the consumers want.  This is not new, I remember reading seeing it first with ice cream and orange juice and a great article in USA Today -  and the recent Mouse Print [...]

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Measuring SEO in the Enterprise Webinar

August 14, 2010

In case you missed it last week, Search Marketing Now has uploaded the webinar I did on “Demonstrating the Value of SEO within a Large Organization:  What to Measure, How to Report which was very well received by the attendees. In the webinar I focused on four key types of reports that represent the key [...]

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Connected Marketing Week

July 26, 2010

The editorial geniuses at SES and ClickZ have developed a week long “festival” named “Connected Marketing Week” which they describe as “A New Era of Information, Marketing, and Insights” all under the banner of “Connected Marketing Week. This event piggybacks on the hugely successful Search Engine Strategies Conference in San Francisco but loops in all [...]

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The integration of SEO and Social Media

July 12, 2010

The integration of SEO and Social Media should be as natural as a peanut butter and jelly. While a natural fit, few companies are even thinking of having these teams meet let along work together. Yes, many SEO teams have created some best practices and thrown them over the fence to the many Social Media [...]

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Power of Ranking and Share of Search Traffic

April 23, 2010

Earlier this week Google announced enhanced functionality of the “Top Queries” report within Webmaster Tools.  This new function allows you to see more data for your organic phrases.  It helps you understand the importance of rankings and the share of clicks you can achieve and you move up the ranking ladder.  In teh example images [...]

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The Cost of Not Ranking Organically

April 23, 2010

For one company it was potentially $2.3 million for just 7 words I have had a number of people ask me to explain this worksheet since I presented it recently at a local conference.  I developed a more advanced version of this worksheet a number of years ago for a company to help them justify [...]

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