Celebrating 25 Wonderful Years

March 2, 2010

On this day 25 years ago Motoko and I got married.   We are as happy today as we were then – well at least I am Some of the highlights of this 25 year adventure are: We were joined by 2 wonderful, yet very outspoken children, Mariko and Bill 4th who have or are [...]

Read the full article →

SEMPO’s State of the Market Survey

February 11, 2010

SEMPO is conducting its annual State of the Market Survey and has put out a call for participants. Specifically, they’re looking for anyone involved in the search industry including SEM managers and professionals working in an agency or in-house corporate position. You don’t have to be a SEMPO member to participate – this research is [...]

Read the full article →

SEMPO Institute 25% off Holiday Discount

December 15, 2009

The SEMPO Institute is is offering a holiday gift to anyone who was hoping to get some extra search knowledge to start the new year. Get your SEMPO Institute Certificate of Completion and more SEO, PPC, and Social Media knowledge from the 37 industry experts who have written our courses. Now is the time.  Get [...]

Read the full article →

Will big brands be the death of social media?

October 30, 2009

I was prompted to write about an article in Advertising Age this morning about Unilever’s foray into Social Media in China.   This article highlights various social media campaigns that Unilever is running in Asia and specifically their product launch for Ponds Age Miracle cream. While I applaud Unilever for making the leap into Social Media [...]

Read the full article →

Integrating SEO into the Localization Workflow

October 26, 2009

My new article is up on Search Engine Land today about how to integrate your SEO efforts into the localization workflow.   SEO is often an after thought on many localized sites when there are huge scale and resource savings opportunities if it were a more holistic process.  Go check it out and let me know [...]

Read the full article →

Showing the love…

October 23, 2009

In today’s trying times it is critical to ensure you are showing the love to those clients you already have.  If they feel loved and you are providing undisputed value, convenience or performance it makes it hard for them to change.  The following are a few examples of how I did and did no feel [...]

Read the full article →

Will someone please sell me a desktop computer?

October 21, 2009

I went to three different stores on Sunday trying to purchase a desktop computer I can convert into a server.  I am trying to set up MS IIS Server so I can use their new IIS SEO Tool for few of my sites.  I am a fiercely loyal Mac owner and if this software worked [...]

Read the full article →

Cashing Out – 5 Steps to a Better Deal

October 21, 2009

Many of you know I sold my agency a few years ago and in June went into semi-retirement.  As I tell people this they often pepper me with a bunch of questions on how they can get in on that game.   The most frequently asked questions I have received over the past few months are: [...]

Read the full article →

Are you following up 100% of the time?

October 8, 2009

For a better part of this week I have been working on the lead generation and follow up management workflow for OC4.   One of the big lessons in my years of business is that you have to effectively manage your leads effectively or you will not fill your pipeline.   If that does not do it [...]

Read the full article →

TV advertising and effective targeting

October 6, 2009

I have always thought that media planners do a reasonably good job of geographical targeting for ads.   Now, I am not a big fan of 99% of the ads on TV and have two DVR’s to ensure my ad viewing is minimal.   The two ads I will mention below were not bad – they got [...]

Read the full article →

← Previous Entries

Next Entries →