Check the full workflow of your system when adding something new

October 2, 2009

Last week I wrote about how Comcast did not sync with their systems to auto credit people for their free “loyalty movie” and I also encountered a similar problem with Hertz. These two events have shown me that people don’t always think through the potential problems that people could with their newly optioned offers or [...]

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Maximize Search Relevance to Attract, Engage and Retain Searchers

September 29, 2009

In a recent post I discussed how businesses should be leveraging Search Marketing techniques to intersect with existing searcher demand.   I firmly believe that when we understand the searcher’s intent, where a searcher is in the buying cycle or even understanding the type of search they are doing, advertisers can better intersect with the current [...]

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Comcast Loyal Sucker

September 16, 2009

Ahh, Comcast, volumes have been written about this wonderfully managed organization and their customer service.  I do have to give them credit for developing a monopoly in my local area where they are the only, though crappy, high speed internet provider available in my neighborhood.   But I digress… Apparently I am a very loyal customer.  [...]

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Hi-Tech Communications Device from Japan

September 16, 2009

As Motoko and I were going through security at Hiroshima Japan airport last week I notced the sign below and grabbed a pic with my iPhone. After being wowed most of the week by a lot of new technology this sign wrapped up the week… sometimes simple is just easier… This is a form of [...]

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Google launches Internet Stats Site

September 15, 2009

Google has launched a new Internet Stats site in the UK at http://www.google.co.uk/intl/en/landing/internetstats/ They have broken the information down into 5 main categories: Macro Economic Trends, Technology, Consumer Trends, Media Consumption and Media Landscape. Within each topic are subcategories focusing on a deeper segment of that category area. For example in the Consumer Trends category [...]

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Best SXSW 2010 Social Media Panels – Go Vote

August 20, 2009

South By Southwest Interactive (SXSWi) opened its panel picker on Monday allowing the community to vote for the panels that should be added to the event. You can vote until September 4th 2009. The actual interactive event will be March 12 – 16, 2010. For those who are not aware, there are also music and [...]

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Leverage Search Marketing for Demand Intersection

August 19, 2009

I recently had an interesting discussion with a CMO of a personal computer manufacturing company about how little they were leveraging search marketing.  He told me that their main objective in this recession was to maximize traditional advertising to generate awareness and therefore increase demand for their products. I told him that was admirable but [...]

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Are Search Marketers Drunks or do DUI lawyers have poorly matched ads?

August 18, 2009

I received a Google Alert this morning about a site that was referenced my Search Engine Marketing Inc. book. As you would expect, I went there and it was a standard scrapped site with the reviews all neatly listed on the page clearly hoping to make some cash off the four sets of AdSense ads [...]

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Observations from SES San Jose 2009

August 18, 2009

Last week Search Engine Strategies celebrated its 11th consecutive year as a west coast conference. I recall being at the first SES in San Francisco and have only missed one of the west coat shows since. I have to say that this one was one of the better I have attended. I got a good [...]

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Centers of Excellence are Critical for Success in Search and Social Media

August 12, 2009

When I look at the common element of large companies that are doing well in search marketing I almost always encounter some sort of Center of Excellence (CoE). While they may not always be called a CoE, some call them Search Council’s none the less, they are some sort of centralized information repository or governance [...]

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