Personalized Search and Keyword Research

Jeff Beale from The Marketology Group just posted the link to our recent PodCast interview on the topic of personalized search and keywords research. We talked for nearly an hour with Jeff asking some really interesting questions trying to understand hwo we need to rethink doing keyword research based on the personalized nature of search vs. traditional SEO.

As many of you know Search Engines return results based on a number of personalized factors rather than just returning the more relevant results. You now have to consider multiple variables such as intent, location, device and behavior. Jeff and I talk about the best way to approach to keyword research and content optimization and how you should set up a multi-tiered keyword research and content optimization plan.

Have a listen to the podcast and post any questions you might have here.

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