Search Engine Marketing for the Times – 212 NYC Event

A Practical Guide to Mastering Strategy + Performance in a Tough Economy
Wednesday, May 13 | 6:00pm – 9:00pm
Location: Microsoft, 1290 Avenue of the Americas, Belvedere & Bethesda Terrace conference room, 6th floor, NYC

Attendance capped at 125, limited space, RSVP today!
Light refreshments served throughout

UPDATE! Three Special Workshops by Industry Thought Leaders and Search Practitioners Added:
Bill Hunt, Neo@Ogilvy and Global Strategies International
Jorie Waterman,MRM Worldwide
Matt McGowan, Incisive & Marc Englesman, Digital Brand Expressions

Event Overview

On May 13th, 212NYC invites you to join an insightful and practical evening for a deep look at Search Engine Marketing today and the how-to’s of mastering search during tough economic times. This event is for agencies and Search professionals, geared toward managing Search in these turbulent economic times.

We will hold an hour panel, moderated by industry thought leader Rebecca Lieb, vice president of Econsultancy’s US operations. She will be joined by:

Mike Grehan: Global KDM Officer of Acronym Media, a Top 10 Search and Keyword-Driven Marketing.™ An undisputed search marketing expert, Mike is also one of the industry’s pioneers, having been involved in online marketing since 1995.

Crispin Sheridan: SAP, Search Marketing Strategy, Global Demand Generation Services. Crispin will share stories of learning and success in integrated Search Marketing.

Mark Schwartz: Managing Partner at Steak NYC. He is responsible for generating and managing new business across the whole of Steak’s portfolio of digital services. Mark has over 18 years experience in marketing and business development, in particular search marketing, database marketing and the wider digital field.

After the panel, there will then be a workshop sequence focused on key methodology and tools. Please choose which session you would like to join and send your choice to Kendall Allen at kma@influencecollective.com:
1.    “Planning, Budgeting and Keeping Exploration Alive” – led by Bill Hunt – 7:00pm
2.    “Maximizing Search Within the Complete Digital Mix” – a discussion with Marc Engelsman by Matt McGowan – 7:45pm
3.    “Building Keywords for Smart Integrated Search” – led by Jorie Waterman – 7:45pm
The lead sponsor of “Search Engine Marketing for the Times,” Search Engine Strategies, will provide information on upcoming conferences of interest to our members on the evening of May 13, including SES Toronto and OMS.

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