Tariff Frequently Asked Questions
For the past few weeks, I have had several people seeking answers to basic tariff questions, and even the new AI Overview does not necessarily provide answers.
Commander’s Intent: Leading with Clarity, Letting Go of Control
One of the most impactful leadership concepts I’ve carried from the Marine Corps into marketing and business is the idea of Commander’s Intent. In the military, before any exercise or combat operation, every Marine knows two things: It’s not just Read More …
Epiphany 13: Embrace the Founder’s Superpowers
When building an agency, a startup, or any business, one of the most potent assets in the early days—and often well beyond—is the founder’s unique combination of passion and subject matter expertise. These are the founders’ superpowers. But like any Read More …
Understanding The Why
“When employees understand the ‘why’ behind their work, they’re not just doing a task — they’re participating in a mission.” Working in the yard yesterday, I saw this situation in my neighbor’s yard. Clearly, someone did not understand the purpose Read More …
The Double-Edged Sword of Recognition: When Rewarding Good Work Goes Wrong
Recognition is one of leadership’s most potent yet underutilized tools. It inspires loyalty, reinforces values, and creates momentum. But, like any sharp tool, it must be used carefully—or it can cut in the wrong direction. People will go to extraordinary Read More …
The Power of Preventive Maintenance
When you buy a car or house, you are faced with the never-ending tasks of preventative maintenance. From painting the trim of the house to rotating the tires and changing the oil, all of these are necessary tasks to preserve Read More …