I do think the bad economy (yes, its bad and not some scare tactic by Obama) and the fear of loosing their jobs that are causing some marketers to hide their heads in the sand and allow grossly under performing campaigns and programs continue to run. Until recently I had rarely encountered a marketer who [...]
Popular article republished from my Back Azimuth company blog. The above is the headline of a nice shinny object that Google is dangling in front of marketers. One that is being used out of context and I am sure has resulted in significant money being pissed away in paid search. Now, I am not against [...]
Hi again, it has been way to long since I updated this blog and has been for good reason. As a few of you know I have been heads down developing a system to data mine keyword and social media data. Yes, I know the subject name sucks – any suggestions? What seemed like and [...]
I mailed my taxes recently and sent them with delivery confirmation. I went online to get the confirmation and found that the one I sent to Hartford which is 2 towns or about 8 miles from my house took nearly twice as long as the same first class envelop going to Oregon. Note that the [...]
In my previous post I mentioned I was researching flights. I had a buddy tell me he had flown Virgin Atlantic to the continent previously and suggested I check them out. So I went to “The Google” and entered “Virgin Atlantic to Nairobi” seemed like as simple and informative enough query. The results are horrific [...]
I have been asked to keynote an event in Kenya in June. Was looking at some flight options and trusty United thought a good route would be for me to do the following: Fly from JFK in New York to Los Angeles Fly from Los Angeles back to the east cost to Newark (the other [...]
Was on a blog today and saw the following conflicting ad messages – one warns against being the next JC Penny or Overstock and the other is pushing buying links… interesting.
I did the following interview with my good friend Anne Kennedy after the panel discussion with at SES London in London on February 22, 2011 with Andy Adkins Kruger. Anne has a great way of teasing out the relevant nuggets of information that recap the session.
I did the following interview after the panel discussion organized by Exchange 4 Media with some of the top Indian Digital Marketers at ‘Digital 3.0: A Roundtable on Marketing Strategies in a Digital World’ in Delhi India on January 17, 2011. As you would expect, some of my comments were controversial – especially when I [...]
