Originally I wanted to title this post, “When Sales and SEO Don’t Communicate” but realized it was more about an all too common marketing failure – not ensuring Searcher’s can accomplish what they came to the site to do. Many companies fail to grasp the fairly simple concept of connecting keyword phrases they want to rank for to why a searcher uses them in the first place. Even more importantly, task completion – when the searcher gets to the page, can they do what they expected they could?
In the article below it was fairly simple what I wanted to do but not asking that simple question, ensuring I could complete the task they lost a customer. How many customers are you loosing since you did not connect the dots?