Hi,
So, you want to know about the person behind the blog?
It is Bill Hunt – a very opinionated member of the digital marketing community.
My Free time:
I am very passionate about underwater photography and SCUBA diving. I have been fortunate to dive into some of the best dive sites worldwide.
I love exploring and learning about new places and have visited over 100 countries. With my previous global role and a thirst for global exploration, I tend to get around. Before COVID, I averaged 250,000 to 300,000 flight miles a year with my international consulting projects, hitting 15 to 25 countries yearly. This resulted in millions of air miles and hotel points I use for family vacations.
My Job:
I am the President of Back Azimuth Consulting, where I help clients grow their businesses internationally. I am also a co-creator of digital marketing training courses at International Webmastery.
Previously, I had a dual role as CEO of Global Strategies International and Director of Global Search Strategy for Ogilvy. As CEO, I was responsible for developing and executing GSI’s corporate strategy and global expansion while ensuring stellar results and client satisfaction for all clients. As the Global Search Strategist for Ogilvy, I was responsible for Ogilvy’s Search Marketing thought leadership and for developing global search marketing strategic roadmaps integrated into Ogilvy’s 360 Integrated Communications programs.
My Super Powers
My two main superpowers are the ability to think about a problem from a multidimensional view and see patterns in data.
I speak:
I have keynoted and spoken at conferences in 32 countries. I am also the co-host of the International Webmastery Podcast with my good friend Bill Scully, where we discuss ways for companies to improve the overall performance of their websites.
I write:
I am the co-author of the best-selling book Search Engine Marketing, Inc. Driving Traffic to Your Company’s Web Site from IBM Press, now in its third Edition. I have also written about global search marketing in Search Engine Land and Search Engine Watch and, of course, here.
My background
Before starting my consulting career, I was in the US Marine Corps for ten years.
Little Known Fact:
I was one of the presenters in a very successful PSA video, Earthquake Preparedness, with our local weatherman at the time, Fritz Coleman. The video educated people on earthquake preparedness, and the proceeds went to the American Red Cross.
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