Travel
Destinations There are many unique places to visit in the world. I have been fortunate to see over 100 countries, and I want to visit many more. I am not a traditional travel blogger; I typically document what to do Read More …
Author: Bill Hunt
Bill Hunt is the co-author of the best selling book Search Engine Marketing Inc - Driving Traffic to Your Companies Web Site from IBM Press now in it’s 2nd Edition. Check out the companion Search Marketing Inc blog
Bill is currently the President of Back Azimuth Consulting which helps companies understand their consumer by mining search and social media data.
Preventing Data Deception
We are continuing our data transparency and effectiveness theme with Data Deception, which I describe as using large numbers without context to excite someone into believing you are more successful than you have been. I wanted to write about this Read More …
Selling Your Marketing Agency – Book Review
I want to thank David Rodnitzky for writing the book “Selling Your Marketing Agency: Making the Most of Your Most Important Deal” – an excellent book I have wanted to write for a few years. It would have been a Read More …
Back to my Roots with Global Web Effectiveness Consulting
Yesterday, I posted a variation of this post on LinkedIn, indicating that now that I have sold Hreflang Builder, I will be working as an advisor and shifting my consulting focus back to some of the work I did at Read More …
Sell Simplicity but Enable Complexity
Over the past few months, I met with several current and potential agency partners to discuss their experiences with hreflang, specifically Hreflang Builder. I wanted to understand why they were not using it as much as they should be. The Read More …
Do we really care about business objectives?
A manager recently told me that his employees do not seem to care about helping him meet his business objectives. He went on to say they only care about their KPIs. I asked him if they even knew what they Read More …