Digital Marketing commentary from a global marketing road warrior.
Asking your employees if they know how your company makes money might seem like a simple question. Still, an even harder question is how we maintain profitability. A lack of understanding of these similar but potentially complex questions can have Read More …
“The worst time to find out a client is unhappy is when they’re already walking out the door.” Client satisfaction and retention are the lifeblood of any agency. Yet, too many firms rely on assumptions rather than actively measuring how Read More …
A long-time friend and mentor recently asked that thought-provoking question. He was working on a conference keynote focused on the undervaluation of SEO projects and what agencies should do to get more compensation for the incremental value they provide. Actually, Read More …
I want to thank David Rodnitzky for writing the book “Selling Your Marketing Agency: Making the Most of Your Most Important Deal” – an excellent book I have wanted to write for a few years. It would have been a Read More …
Nowadays, there’s so much effort and innovation around creating highly visual reports and pumping out data, often without any insights. This week alone, I saw multiple LinkedIn articles on learning Python to mine data and create amazing visualizations. None of Read More …
Nearly all agency acquisitions are a function of a value multiple times, either EBITDA (Earnings Before Interest Tax and Depreciation) or OPAT (Operating Profit After Tax). Also, many agencies will use an earn-out valuation, especially if they have real value Read More …