Digital Marketing commentary from a global marketing road warrior.
So says a recent report titled – “The Digital Marketing Standard: Executive Perspectives on Digital Marketing.” I was fascinated by the obvious disconnect between reality and the data. I will interject my commentary below. I have requested the full report Read More …
Just before I left on vacation, an executive made that comment after explaining some of the issues we found on the site. This is a more common response than you think. SEO, unlike many other forms of marketing, requires you Read More …
I have been asked by a number of people about the current state of the market and the key competitive threats and opportunities. There have been many different context put on that question but I wanted to share some of my answers and see if there are any differing thought. While many of these may seem like big vs. small agency that is not the case. The opportunities are real for either agency to win this this current economy. Read More …
One trend I am noticing more and more as the advertising market sours and budgets decrease are vendors and publishers doing end-runs around agencies and key internal evangelists. CMO’s and senior marketing managers are grasping for improvements in performance and Read More …
Here at SXSW in Austin the Twitter for Marketing session was full nearly 30 minutes before the session so we were not able to get into the room. A bunch of those blocked from entering were frustrated and noticed a Read More …