Digital Marketing commentary from a global marketing road warrior.
This category contains various ideas and beliefs I have realized that radically changed my thinking.
One of the most impactful leadership concepts I’ve carried from the Marine Corps into marketing and business is the idea of Commander’s Intent. In the military, before any exercise or combat operation, every Marine knows two things: It’s not just Read More …
When building an agency, a startup, or any business, one of the most potent assets in the early days—and often well beyond—is the founder’s unique combination of passion and subject matter expertise. These are the founders’ superpowers. But like any Read More …
“The effective leader must find a way to balance mission completion with the welfare of the team.” — Bill Hunt Balancing high performance with human-centric leadership is another key to successfully managing high-performing teams. At NCO school in the Marine Read More …
Every successful venture has a heartbeat — not just a founder with a vision, but a team that breathes life into that vision. Reflecting on my career, no moment captures this truth better than the founding of Global Strategies. What Read More …
“If you want to earn more, you need to understand what you’re worth—economically—not just emotionally.” I remember the first time an employee came to me and asked, “What do I need to do to make $100K?” It seemed simple, but the answer Read More …
Sometimes, a framework emerges that becomes a north star—not just for client transformation but also for agency growth. For me, that was the Search Maturity Lifecycle. Conceived initially brainstorming with Marshall Simmonds during our time at Outrider, it gained broader traction after Read More …