Digital Marketing commentary from a global marketing road warrior.
A manager recently told me that his employees do not seem to care about helping him meet his business objectives. He went on to say they only care about their KPIs. I asked him if they even knew what they Read More …
On a recent dive trip to the Philippines I saw two different situations where service companies had upset and lost some of their best customers over something that could have been prevented by a bit of attention to detail. Â Too Read More …
We would never imagine buying a car without a test drive, but there are so many other purchases that we must make by reading product descriptions and reviews I think companies can be more successful if they leverage a try-before-you-buy Read More …
Hi again, it has been way to long since I updated this blog and has been for good reason. As a few of you know I have been heads down developing a system to data mine keyword and social media Read More …
I did the following interview after the panel discussion organized by Exchange 4 Media with some of the top Indian Digital Marketers at ‘Digital 3.0: A Roundtable on Marketing Strategies in a Digital World’ in Delhi India on January 17, Read More …
Kate Maddox from B2B Magazine released a story today outlining key findings from a recently completed study on The Impact of Social Media on Search. This study was a collaboration between B2B Magazine and Business.com. I was not able to Read More …