Digital Marketing commentary from a global marketing road warrior.
The integration of SEO and Social Media should be as natural as a peanut butter and jelly. While a natural fit, few companies are even thinking of having these teams meet let along work together. Yes, many SEO teams have Read More …
I have always thought that media planners do a reasonably good job of geographical targeting for ads.  Now, I am not a big fan of 99% of the ads on TV and have two DVR’s to ensure my ad viewing Read More …
I recently had an interesting discussion with a CMO of a personal computer manufacturing company about how little they were leveraging search marketing. He told me that their main objective in this recession was to maximize traditional advertising to generate Read More …
When I look at the common element of large companies that are doing well in search marketing I almost always encounter some sort of Center of Excellence (CoE). While they may not always be called a CoE, some call them Read More …
I was in Wal-Mart a few weeks ago with my wife picking up a few things. Â I do have to say the price difference at Wal-Mart for household cleaning products is amazing compared to other retails stores that carry Read More …
I was in a meeting earlier this week that had nothing to do with search marketing. However, once they learned of my background in search marketing they started lobbing search questions. They went on to tell me they have hired Read More …