Digital Marketing commentary from a global marketing road warrior.
Just before I left on vacation, an executive commented that “doing SEO creates more problems than it fixes” after explaining that some of the issues we found on the site were “caused” by changes and mistakes other teams had made. Read More …
This weekend I have received a number of email and seen many tweets about the growth in social media predicted by Forrester and covered by Andy Beal from Marketing Pilgrim http://www.marketingpilgrim.com/2009/04/forrester-social-media-growth.html In the Forrester chart there are some interesting predictions. Read More …
I recently had the experience with a client where they had enough infighting with various marketing and advertising tactical silos as well as the functional units of the agency all playing one tactic off the other to gain a sliver Read More …
I have been asked by a number of people about the current state of the market and the key competitive threats and opportunities. There have been many different context put on that question but I wanted to share some of my answers and see if there are any differing thought. While many of these may seem like big vs. small agency that is not the case. The opportunities are real for either agency to win this this current economy. Read More …