Should we stay loyal to brands?
In the past year, I have noticed I am less likely to be loyal to brands mainly due to their lack of reciprocation of that loyalty. As a marketer by trade, I am most fascinated when they don’t seem to Read More …
Category: Intellectually Challenged Marketing
The Difference 5 Years Makes
No more than 30 minutes after I posted an article detailing SEOs’ frustrations implementing hreflang, Facebook reminded me that I had posted a similar frustration on a Friday five years earlier. Funny, Facebook wanted to create a donate button when Read More …
Critical Reasoning Skills
I have frequently said that critical reasoning skills are essential for Marketers, especially those in SEO. I even had it on the list of critical traits for hiring enterprise SEOs. On any given day, there are hundreds of posts and Read More …
Can your Searcher’s Complete Their Tasks?
Originally I wanted to title this post, “When Sales and SEO Don’t Communicate” but realized it was more about an all too common marketing failure – not ensuring Searcher’s can accomplish what they came to the site to do. Many companies Read More …
Do brands still care about loyalty?
In the past year I have noticed I am less likely to be loyal to a brand and I find that they really don’t care. Maybe they are jumping on the “How Brands Grow†bandwagon and going after new customers Read More …
Are Your Poorly Executed Low Margin Services Hurting Business?
On a recent dive trip to the Philippines I saw two different situations where service companies had upset and lost some of their best customers over something that could have been prevented by a bit of attention to detail. Â Too Read More …