Digital Marketing commentary from a global marketing road warrior.
My mini-rant of the week has to do with the ever shrinking pages and the manufactures that insist that this is what we the consumers want. This is not new, I remember reading seeing it first with ice cream and Read More …
I was prompted to write about an article in Advertising Age this morning about Unilever’s foray into Social Media in China.  This article highlights various social media campaigns that Unilever is running in Asia and specifically their product launch for Read More …
In today’s trying times it is critical to ensure you are showing the love to those clients you already have. If they feel loved and you are providing undisputed value, convenience or performance it makes it hard for them to Read More …
I went to three different stores on Sunday trying to purchase a desktop computer I can convert into a server. I am trying to set up MS IIS Server so I can use their new IIS SEO Tool for few Read More …
I have always thought that media planners do a reasonably good job of geographical targeting for ads.  Now, I am not a big fan of 99% of the ads on TV and have two DVR’s to ensure my ad viewing Read More …
Ahh, Comcast, volumes have been written about this wonderfully managed organization and their customer service. I do have to give them credit for developing a monopoly in my local area where they are the only, though crappy, high speed internet Read More …