Digital Marketing commentary from a global marketing road warrior.
If you sell a service or offer anything that is local centric you MUST, MUST, MUST ensure you have local findability and leverage the increased adoption of smart phones especially the iPhone. Recently I was in Austin Texas for SXSW Read More …
I have been asked by a number of people about the current state of the market and the key competitive threats and opportunities. There have been many different context put on that question but I wanted to share some of my answers and see if there are any differing thought. While many of these may seem like big vs. small agency that is not the case. The opportunities are real for either agency to win this this current economy. Read More …
One trend I am noticing more and more as the advertising market sours and budgets decrease are vendors and publishers doing end-runs around agencies and key internal evangelists. CMO’s and senior marketing managers are grasping for improvements in performance and Read More …