Digital Marketing commentary from a global marketing road warrior.
The SEMPO Institute is is offering a holiday gift to anyone who was hoping to get some extra search knowledge to start the new year. Get your SEMPO Institute Certificate of Completion and more SEO, PPC, and Social Media knowledge Read More …
In a recent post I discussed how businesses should be leveraging Search Marketing techniques to intersect with existing searcher demand.  I firmly believe that when we understand the searcher’s intent, where a searcher is in the buying cycle or even Read More …
I recently had an interesting discussion with a CMO of a personal computer manufacturing company about how little they were leveraging search marketing. He told me that their main objective in this recession was to maximize traditional advertising to generate Read More …
I received a Google Alert this morning about a site that was referenced my Search Engine Marketing Inc. book. As you would expect, I went there and it was a standard scrapped site with the reviews all neatly listed on Read More …
I was in a meeting earlier this week that had nothing to do with search marketing. However, once they learned of my background in search marketing they started lobbing search questions. They went on to tell me they have hired Read More …
Bing Shopping is one of the key vertical categories in the new search engine. You can do a search for a product and it will understand that you are looking for information related to products. Microsoft’s goal is to give Read More …