Digital Marketing commentary from a global marketing road warrior.
2015 was a tough year for me in terms of my love/hate relationship in my career as a Search Marketing Consultant. At least once a month I was so frustrated with either a client or our industry that I wanted Read More …
In 2015 I had at least 20 people come to me wanting to or needing to, due to a layoff, become a Search Marketing Consultant. For the most part I gave them all the same advice and wanted to share Read More …
We would never imagine buying a car without a test drive, but there are so many other purchases that we must make by reading product descriptions and reviews I think companies can be more successful if they leverage a try-before-you-buy Read More …
Well, Mike and I finally got the 3rd Edition of Search Engine Marketing, Inc. out the door earlier this year. It is a complete rewrite of the previous editions. We now have more complimentary information on the companion book site Read More …
Jeff Beale from The Marketology Group just posted the link to our recent PodCast interview on the topic of personalized search and keywords research. We talked for nearly an hour with Jeff asking some really interesting questions trying to understand Read More …
In the past two days I have experienced the greed of hotels that are tying to exploit business travelers for events. Last night a friend of mine was In NYC from India and he had a rate of over $400 Read More …