Digital Marketing commentary from a global marketing road warrior.
There was a brilliant article in ClickZ from Julie Batten recently about Leveraging Social Media Buzz for SEO Success. . I think Julie does a great job of explaining the opportunity and end result of integrating search and social which Read More …
So says a recent report titled – “The Digital Marketing Standard: Executive Perspectives on Digital Marketing.” I was fascinated by the obvious disconnect between reality and the data. I will interject my commentary below. I have requested the full report Read More …
Vanessa Fox has put together a killer must attend Search Developer Summit (unfortunatly, I will be in China) scheduled for June 12th in San Francisco. Vanessa’s Jane and Robot is hosting it jointly with Microsoft. If you’re a web developer Read More …
Bing Shopping is one of the key vertical categories in the new search engine. You can do a search for a product and it will understand that you are looking for information related to products. Microsoft’s goal is to give Read More …
Just before I left on vacation, an executive made that comment after explaining some of the issues we found on the site. This is a more common response than you think. SEO, unlike many other forms of marketing, requires you Read More …
To and from my vacation in Grand Cayman I was on 4 different US Air flights where the flight attendants were pushing their airlines credit card. Right after the safety briefing they went into the virtues of the card. They Read More …