Digital Marketing commentary from a global marketing road warrior.
This newly reformulated C-Suite track at Search Engine Strategies San Jose takes the conference to a new level by providing a truly strategic view into the mind of the CMO. With the exception of the last session, the track is Read More …
There was a brilliant article in ClickZ from Julie Batten recently about Leveraging Social Media Buzz for SEO Success. . I think Julie does a great job of explaining the opportunity and end result of integrating search and social which Read More …
So says a recent report titled – “The Digital Marketing Standard: Executive Perspectives on Digital Marketing.” I was fascinated by the obvious disconnect between reality and the data. I will interject my commentary below. I have requested the full report Read More …
Vanessa Fox has put together a killer must attend Search Developer Summit (unfortunatly, I will be in China) scheduled for June 12th in San Francisco. Vanessa’s Jane and Robot is hosting it jointly with Microsoft. If you’re a web developer Read More …
Bing Shopping is one of the key vertical categories in the new search engine. You can do a search for a product and it will understand that you are looking for information related to products. Microsoft’s goal is to give Read More …
Just before I left on vacation, an executive commented that “doing SEO creates more problems than it fixes” after explaining that some of the issues we found on the site were “caused” by changes and mistakes other teams had made. Read More …