Digital Marketing commentary from a global marketing road warrior.
For the past few years, Anne Kennedy and I have held a session at PubCon in Vegas about how to hire and retain search marketing talent in the enterprise. We are not doing the session this year at PubCon, which is Read More …
Recently at dinner with a client, two people scolded me for not writing very often.  Apparently my tough-love approach to business and search marketing helps them get some of their initiatives moving. I tried to explain why I don’t Read More …
Originally I wanted to title this post, “When Sales and SEO Don’t Communicate” but realized it was more about an all too common marketing failure – not ensuring Searcher’s can accomplish what they came to the site to do. Many companies Read More …
In the past year I have noticed I am less likely to be loyal to a brand and I find that they really don’t care. Maybe they are jumping on the “How Brands Grow†bandwagon and going after new customers Read More …
On a recent dive trip to the Philippines I saw two different situations where service companies had upset and lost some of their best customers over something that could have been prevented by a bit of attention to detail. Â Too Read More …
Why can’t we be honest and direct with SEO problems? It seems all of our reporting is just the good stuff. Yesterday I saw a PPC report from an agency that was managing over 20,000 keywords and it had main Read More …